About - Daniel Carlyle Portfolio Site

Daniel Carlyle

Web Developer, Designer and Musician, Toronto, ON

Daniel Carlyle is a Web Developer with more than 15 years of experience writing, editing, designing, developing and maintaining content for the web.

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Education

Web Design, Development and Maintenance at Humber College: 2011 – 2011 Toronto, Canada
Certificate in Web Design, Development and Maintenance.
Communications Diploma at MacEwan University: 2007 – 2007 Edmonton, Canada
Communications/Public Relations after degree from MacEwan University
Bachelor of Arts at University of Alberta: 1997 – 2000 Edmonton, Canada
Bachelor of Arts – Major in History/ Minor in English

Clients

Regulus Engineering
Shaw Boxing Festival
Kouraba Festival
Air Miles
KGD Global
Pebbles Correa
The Fitness Brokers
3DogPack Pictures
Expanse Micro
Jac Cheairs
Amara Kante

Skills

CSS3
Photoshop
HTML5
PHP/MySQL
Javascript
comfortable in both Mac OS and Windows platforms
jQuery
Bootstrap
Foundation
SASS/LESS
Git/GitHub
InDesign
Layout
Illustrator
WordPress
Joomla
Logo Design
JSON
XML
AJAX
Gulp.js
Coda
Web Accessibility
SVG
CSS3 Animations
JAMStack
React
Gatsby
Static Site Generators
Web APIs
Next.js
GraphQL
HubSpot
Headless CMS
Responsive Web Design
Music Composition
Bass Guitar
User Testing
Accessibility Testing

Specialties

Web Design
Project Management
Information Architecture
Writing/Editing
WordPress
Website Maintenance
CMS
Web Publishing
Design and Layout
User Experience
Front-end Design & Development
Web Development
Content Publishing
Website Maintenance

Experience

Digital Content Specialist \ Publisher (Contract Position) at BMO Global Asset Management: October 2024 – Present Toronto, ON
• Manage the creation, editing, and managing of content in CMS platform.
• Develop and execute content strategies that align with business objectives and audience needs.
• Collaborate with developers to ensure CMS components can support content and accessibility requirements.
• Collaborate with clients to understand their content requirements and translate them into actionable plans.
• Identify opportunities for process improvements and implement best practices to enhance content production efficiency.
Web Specialist at Caseware: February 2022 – October 2024 Toronto, Canada
● Maintain, update and develop HubSpot landing pages website custom-coded web pages and develop new HubSpot modules and themes. Modify and create new webpage and email (HubSpot) templates and user/visitor functionality with HTML, CSS and JavaScript
● Ensure consistent aesthetic, feel and user experience across different platforms (HubSpot, Intranet, and docs webpages), working collaboratively with the marketing and operations teams
● Optimize existing CWI, IDEA websites while new site development is underway to ensure the sites remain as functional as possible during its overhaul
● Work closely with the website developer in site planning, design, creation and updating of the new CaseWare International website as it undergoes complete re-design and corporate rebranding
● Project manage the new website development, which includes overseeing all deliverables and timelines
● Troubleshoot site areas including content, links, order flows, registration flows and transaction logs, apply cor
Web Development Lead (Contract Position) at Ontario Securities Commission: June 2021 – February 2022 Toronto, ON
• Work with digital teammates to anticipate and resolve any technical and user design issues within strict timeframes and in compliance with standards and obligations, as set out by federal and provincial government policies.
• Trouble-shooting consumer-facing front-end web elements as well as ensuring effective back-end system processes.
• Establish policies and procedures for publishing, testing and quality assurance, tracking and reporting on web content across a host of digital vehicles including multiple websites, social media channels and other digital media.
• Establish reporting and real-time campaign performance analysis in Google Analytics and apply optimization best practices to meet and exceed predetermined KPIs and goals. Conduct post campaign and program reviews to document lessons learned and share internally.
• Lead team efforts to optimize accessibility and usability of client’s digital content across multiple channels, for diverse stakeholder audiences.
Senior Web Developer at RTOERO: October 2017 – June 2021 Toronto, ON
Develop new custom WordPress themed websites based on Sketch mockups and wireframes.
Update existing pages on Drupal/WordPress CMS and train content editors on publishing to the web.
Design custom landing pages and microsites for individual campaigns.
Analyze Google Analytics (GA) and HotJar heatmaps for tracking analytics and metrics. Set up goals in Google Tag Manager and GA.
Sync registration forms (using Form Site/New Mode/HTML forms) to Microsoft Dynamics CRM.
Freelance Web Designer at Freelance Web Designer (Self-employed): July 2016 Los Angeles/Toronto
• Webmaster for www.cjmfilms.com, www.kouraba.org and www.shawboxing.com, updating and editing content using WordPress and customization of themes.
• Responsible for the complete graphic design and development of company websites.
• Created and edited original graphics, banners and sliders.
• Designed Logos for KGD Global and Regulus Engineering.
• Complete responsive website design and development for client websites (i.e., www.kgdglobal.com, www.regulusengineering,com).
Web Designer (Contract Position) at AIDS Healthcare Foundation: June 2016 – September 2016 Los Angeles, CA
• Regular daily maintenance of domestic and affiliate AHF websites, using WordPress custom themes, HTML5, CSS, and jQuery.
• Provided site tracking, analytics and Google AdWords campaigns for marketing department and corporate senior staff.
• Managed the development of online marketing strategies and tactics that helped generate increased site traffic and SEO.
• Monitored all corporate and affiliated websites to ensure consistency in communication of company brand and message.
Web Publisher at Law Promo: November, 2015 – May, 2016 Los Angeles, CA
• Provided client support and website maintenance of content for more than 400 Sole Practitioner and Law Firms (Joomla/ WordPress CMS).
• Ghostwriting articles for client websites and blogs – adhering to SEO and individual company standards.
• Interacted with clients on finding technological solutions for server, email and hosting problems.
• Generated original written copy for company blog – addressing topics relevant to target audience and educating audience on web topics such as responsive design (RWD), logo design, search engine marketing, site design ideas and content creation.
• Conducted template-based and custom website package sales and advise clients on ideal web package for their particular firm.
• Project Manager for existing and future website development and design.
• Advised current clients on web best practices, branding and keyword strategy.
Web/Graphic Designer (Internship) at Coalition Technologies: September, 2015 – November, 2015 Los Angeles, CA
• Created wireframes and mockups for clients (Photoshop and Illustrator).
• Optimized images for clients and redesigned layouts.
• Created style guides for clients on new website projects.
Senior Web Publisher at Loyalty One (AIR MILES): November, 2012 – July, 2015 Toronto, ON
Responsible for the creation and maintenance of airmiles.ca, airmilesshops.ca, Sponsor websites, and all external websites in delivering the client’s online campaigns. Assists other developers in creating leading edge Flash and other advertisements.

Elsewhere

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